Increasing of brand awareness is one of the main tasks of a marketer. There are a lot of levers for its solution. The leading position in this issue for a long time is promotion in social networks, or directly on Instagram. One of these ways is to increase the number of views. To deal with this task you can use modern service Poprey views.
Before you raise awareness, you need to figure out what it is. Recognition is the level of awareness of the target audience about the brand. Each brand has unique characteristics with which its customers associate it. For example, the automobile brand Lexus is associated with prestige and reliability.
The highest level of recognition is when your company is strongly associated with a certain niche. For example, the Google brand has the maximum recognition because all search engines are associated with it.
There are also the following levels of recognition:
- with a hint;
- without a hint.
The first option assumes minimal consumer knowledge about your brand. However, if you managed to achieve such a result in the early stages of advancement, this is already good. It means that a potential customer at least heard about this brand. And if he stumbles on it somewhere, he will know the minimum set of characteristics of the brand.
Brand recognition without a hint is when a consumer, without additional information, can name the characteristics of your brand. If you managed to achieve this level of recognition, then the target audience was chosen correctly, and you were able to form a positive brand image.
To measure recognition, you must first determine your target audience. Because, based on your statistics in social networks, you can understand how recognizable the brand has become in the category of users you need.
You can use the following methods when working with Instagram:
- tracking references;
- analytics coverage of your posts.
You can track brand references through a hashtag search. The more customers will mention your brand in them, the higher its recognition among users. When working with hashtags, look at the characteristics of the customers who use them.
If you intend to attract women under 30 years of age, wide recognition is their success indicator. Because they should associate the brand with their lifestyle and habits. Coverage analytics is to track how many of your Instagram posts are shared. Here, too, you need to look not only at the quantitative, but also at the qualitative characteristics – features of people who share your content with friends.
How to find your target audience
This is the first step to increase awareness. If the strategy does not take into account the characteristics of potential customers, it will fail. To determine the target audience, you need to answer the question of what is special about your brand. It should have a unique set of characteristics that will be close to the target audience.
Ideal target audience:
- Will be interested in the products of your brand.
- Can afford them.
- Susceptible to your Instagram content.
Answer on this question should be honest. If your company specializes in selling cheap products, it is not necessary to indicate prestige as a characteristic.
Analyze the goods and services that you produce. For example, if your company delivers flowers around the clock, you need to focus on the speed of delivery. If you make author’s bouquets, you can specify the exclusivity and individual approach to customers.
When you selected the characteristics of the brand, you need to think about for which category of people they will be a significant advantage. For example, making author’s bouquets is likely to attract middle-aged people. First, they can afford it, and second, they need to surprise their soulmate with something.
The main characteristics of clients that will help to determine the target audience:
- social status;
- income level;
- marital status.